Privacy Policy

Effective Date: October 7, 2025

Last Updated: October 7, 2025

This Privacy Policy describes how Practical & Co (“we,” “us,” or “our”) collects, uses, and protects information from visitors to https://www.practicalco.com (the “Site”).  This Privacy Policy should be read together with our Terms of Use.

Practical & Co is an independent project currently operated in California, United States. It is not yet a registered business entity or DBA.

1. Information We Collect

We collect only the information that helps us operate this website and communicate with you. This may include:

• Information you voluntarily provide (e.g., name, email address, or message content when you use a contact form or subscribe to updates).

• Automatic data such as your IP address, browser type, pages visited, and time spent on the site, collected through standard analytics tools (for example, Google Analytics or similar).

• Cookies or local storage used only to enhance site performance or remember your preferences.

• We do not intentionally collect sensitive personal information, financial data, or government identifiers.

2. How We Use Information

We may use your information to:

• Respond to messages or inquiries you send us

• Improve the design, content, and performance of our Site

• Send occasional updates or newsletters (if you opt in)

• Maintain website security and prevent misuse

• We do not sell or rent your personal information to anyone.

3. Legal Basis for Processing (for EU/EEA visitors)

If you are located in the European Union or another jurisdiction with data-protection requirements, our lawful bases for processing include:

• Your consent, when you provide information voluntarily; and

• Our legitimate interest in maintaining and improving our website and communications.

4. How We Share Information

We may share limited information with third-party service providers that help us run the website, such as:

• Web hosting or email providers

• Analytics or performance tools (e.g., Google Analytics, Cloudflare)

• These providers only have access to the information needed to perform their services and are expected to protect it appropriately.

We may also disclose information if required by law or to protect our legal rights.

If you are outside the United States, please note that any information you submit through this Site (including our contact form) will be processed in the U.S., where privacy laws may differ from those in your country.

5. Data Retention

We keep personal information only for as long as necessary to fulfill the purposes described above or as required by law. You may contact us to request deletion of your information.

6. Your Rights

Depending on where you live, you may have rights to:

• Request a copy of your personal data

• Ask us to correct, delete, or restrict its use

• Withdraw your consent (if applicable)

To exercise these rights, please contact us using the information below.

7. Security

We use reasonable technical and organizational measures to protect your information. However, no online system can be guaranteed to be 100% secure.

8. Links to Other Sites

Our Site may contain links to third-party websites. We are not responsible for their privacy practices or content.

9. Children’s Privacy

Our Site is not directed to children under 13, and we do not knowingly collect personal information from children.

10. Contact Us

If you have questions or requests related to this Privacy Policy, you can contact us at:

Practical & Co

Email: [email protected]

Operated independently in California, United States

Mailing Address: 647 Camino De Los Mares, Suite 108-170, San Clemente, CA 92672

11. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date.